Asher Cole, is a custom furniture manufacturer, which currently caters to the Hospitality Industry throughout the US and abroad. The business now spanning over 50 years in the design industry that started out in 1968 in Van Nuys, CA and relocated toour current spacious 22,000 sq ft. factory in the heart of Phoenix, AZ in 1995.

We specialize in custom furniture, graciously working directly with some of the top design firms in the nation.  The Asher Cole team has been consistent throughout the years as we have a strong core of skilled carpenters, upholsters and our talented finishing department.  Heading the amazing team is our Factory Foreman, Jorge Molina, who has been with Asher Cole since 1975 and made the relocation to PHX with the company and continues to be one of the strongest assets.

We are extremely proud of the work we produce for some of the top hotels and restaurants such as the $4M renovation for the Hilton LAX. Other notable projects include Bellagio Las Vegas, Mandalay Bay, Bally’s Las Vegas and Maestros in Beverly Hills and Scottsdale.

Our years of experience really set us apart from other furniture manufacturers as we have an extremely talented and dedicated team whom takes pride in every order and every piece that we custom manufactured at our facility, which is truly one of a kind.

Team Members


Richard Perlman


Richard Perlman was born into the furniture business as his father was a furniture buyer for Goldblatt’s Department store in Chicago, IL. Due to his older sister’s health complications, the family decided to make the move to Los Angeles, CA. Richard’s father then opened up his own furniture retail stores in CA. There a young Richard started working for the business as a delivery person on his summer vacations and his passion for design and the furniture industry bloomed. After graduating from, The University of California Northridge in 1967, Richard started his own furniture venture, Asher Cole. Richard then met and married the love of his life, Julie, in 1976 and together combined their passions for design and continued the business in the ever- changing industry with extreme success!

John Ayala

Project & Business Development Manager

Tyler Holmes

Project & Estimating Manager

Ryan Perlman

Operations Manager